Bring home Nature’s Own® Whitewheat® Healthy White Bread, now made with a new recipe and simpler ingredients—the soft white bread taste you love - we call it Real. Soft. Bread. Made with a straightforward ingredient list, this loaf is Non‑GMO Project Verified and contains no artificial colors, flavors, or preservatives. Enjoy delicious sandwiches and toast with a classic taste the whole family loves. 120 calories per two slices, making it an easy fit for everyday meals. We believe great bread starts with straightforward ingredients, so you can bring home the flavor your family loves with a label that speaks for itself. As America’s #1 selling loaf bread brand*, you can count on Nature’s Own to maintain the freshness and softness that makes it a family favorite bread. Nature’s Own is committed to baking Non-GMO Project Verified bread with a straightforward ingredient list. Our promise: no artificial colors, flavors, or preservatives, ever. With a focus on quality and transparency, we took a close look at our recipes and simplified them, removing what we didn’t need while keeping the taste and texture your family loves. New recipe, simpler ingredients, same great bread. Simple as that.

*Source: Circana Syndicated Data for the total U.S. latest 52 weeks ending 3.1.26