Nature’s Own is committed to baking Non-GMO Project Verified bread with a straightforward ingredient list. Our promise: no artificial colors, flavors, or preservatives, ever. With a focus on quality and transparency, we took a close look at our recipes and simplified them, removing what we didn’t need while keeping the taste and texture your family loves. New recipe, simpler ingredients, same great bread. Simple as that.

WHY NATURE'S OWN

Simple ingredients. Trusted for generations.

• A simpler recipe you can read: We took a hard look at what was in our bread and cut what didn't belong. The result is a shorter, cleaner ingredient list without changing the taste your family loves.

• Non-GMO Project Verified: Every Nature's Own loaf carries Non-GMO Project Verification,  a third-party certification that holds us accountable, not just our word.

• Soft bread that stays fresh: Our soft bread stays tender and fresh without artificial preservatives. That's a baking challenge we've been solving for decades.

• Available at your local store: Nature's Own whole wheat bread and sliced bread varieties are available at thousands of grocery stores nationwide. Use our product locator to find us near you.