Discover Nature’s Own® Perfectly Crafted Brioche Style Dinner Rolls, Made with a new simpler recipe, we refined our recipe to shorten the ingredient list, while keeping the taste and texture you expect from Nature’s Own - we call it Real. Soft. Bread. Our brioche style dinner rolls are Non‑GMO Project Verified, with 70 calories per serving. Our dinner rolls are soft, and pillowy, with a rich, brioche‑style flavor that elevates everything from weeknight dinners to holiday spreads. Crafted with no high fructose corn syrup, artificial colors, flavors, or preservatives. We believe great bread starts with a straightforward ingredient list, so you can bring home the flavor your family loves with a label that speaks for itself. As America’s #1 selling loaf bread brand*, you can count on Nature’s Own to maintain the softness and taste that makes it a family favorite bread.

*Source: Circana Syndicated Data for the total U.S. latest 52 weeks ending 3.1.26