Bring home Nature’s Own® 100% Whole Grain Bread, now made with a new simpler recipe. We refined our bread to shorten our ingredient list, while keeping the taste and texture you expect from Nature's Own - we call it Real. Soft. Bread. Each slice delivers 12g of whole grains, 60 calories per slice, and is topped with bran and flax seed meal. Our whole grain bread is Non‑GMO Project Verified and contains no artificial colors, flavors, or preservatives. We believe great bread starts with a straightforward ingredient list, so you can bring home the flavor your family loves with a label that speaks for itself. As America’s #1 selling loaf bread brand*, you can count on Nature’s Own to maintain the softness and taste that makes it a family favorite bread.

*Source: Circana Syndicated Data for the total U.S. latest 52 weeks ending 3.1.26