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Brown-Bag Nutritious Lunches With New Nature's Own Breads
New specialty premium breads take the boring out of brown-bagging

THOMASVILLE, GA-- July 20, 2009 -Americans consume more than 300 million sandwiches a day making them one of the most commonly eaten foods *. Brown-bag lunches are getting a fresh new taste as Nature's Own adds two more choices to its popular specialty premium bread line with Healthy Multi Grain bread and Grains and Granola bread. Originally introduced in October 2006, Nature's Own specialty premium breads have quickly become a staple among families looking for a hearty bread with great nutritional attributes, such as whole grains and fiber.

The newest extensions of the Nature's Own specialty premium bread line, Healthy Multi Grain bread and Grains and Granola bread, are great for sandwiches and the easy-to-read packaging prominently highlights the amount of fiber and whole grains per slice. Healthy Multi-Grain contains 16 grams of whole grains and 3 grams of fiber per slice and Grains and Granola serves up 17 grams of whole grains and 2 grams of fiber per slice. Nature's Own specialty breads are 100% natural and contain no high-fructose corn syrup or artificial preservatives, colors, or flavors.

"Brown-bagging doesn't have to mean boring," says Brent Bradshaw, Flowers Foods brand manager. "These new specialty premium breads add a gourmet touch to any sandwich and are packed with the nutrition families' demand."

The new specialty breads incorporate a tasty blend of ancient grains which provide not only outstanding taste and texture, but give consumers a healthy dose of fiber and whole grains. Specialty premium breads continue to be a great-tasting favorite and with seven different flavors to choose from, there's a favorite for everyone in the family.

Suggested retail price for Nature's Own specialty premium breads range from $3.49-$3.89.

Flowers Bakeries produces and distributes Nature's Own bakery foods. These new items and other Nature's Own varieties can be found in supermarket bread aisles and other retails stores in the Southeast, Mid-Atlantic and Southwest. For more information and recipes, visit www.naturesownbread.com.

About Nature's Own
Flowers introduced Nature's Own, with no artificial preservatives, colors, or flavors, in 1977. Since then, Nature's Own has grown into a full line of soft variety and specialty premium breads and buns with annual sales of $850 million. Well-known for quality and innovation, Nature's Own was among the first brands on the market with a low-calorie bread (1980s), a sugar-free bread (1999), a lower carbohydrate bread (2004), a double fiber bread with omega-3 (2004), and more recently, all natural specialty premium breads with whole grains and a line of Nature's Own Special Morning breakfast breads, bagels, and English muffins. For more information on Nature's Own, visit www.naturesownbread.com.

About Flowers Bakeries and Flowers Foods
Flowers Bakeries, a super-regional baker of fresh breads, rolls, and snack cakes, is an operating unit of Flowers Foods (NYSE: FLO). Headquartered in Thomasville, Ga., Flowers Foods is one of the nation's leading producers and marketers of packaged bakery foods for retail and foodservice customers with annual sales of over $2.4 billion. Flowers operates 39 bakeries that produce a wide range of bakery products sold through an extensive direct-store-delivery network that encompasses the southeast, Mid-Atlantic, and Southwest as well as select markets in California and Nevada, and nationwide through other delivery systems. Among the company's top brands are Nature's Own, Whitewheat, Cobblestone Mill, Blue Bird and Mrs. Freshley's. For more information, visit www.flowersfoods.com.

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* Foodreference.com