Contact:  Mary Krier, Flowers Foods - (229) 227-2333 or mkrier@flowersfoods.com

NATURE'S OWN TO APPEAR ON LIFETIME'S "THE BALANCING ACT"

THOMASVILLE, GA (April 22, 2008) - Nutrition therapist Dr. Karin Kratina and Nature's Own, the country's best-selling brand of soft variety breads, will be featured on an upcoming edition of "The BALANCING Act," a television series dedicated to addressing issues facing today's professional women. The Nature's Own segment will air on the LIFETIME cable network at 7:00 a.m. (Eastern) on May 7.

This edition of "The BALANCING Act" explores the topic "My Family: Healthy, Nutritious, and Delicious." Dr. Kratina, a nutrition therapist from Gainesville, Fla., shares insights into the importance of breakfast in overall health and how to incorporate healthy foods into the first meal of the day. Featured in the discussion is a new line of healthy breakfast breads, English muffins, and bagels from Nature's Own.

"Nature's Own breakfast items offer a good source of calcium and Vitamins A, D, and E and four of the varieties provide the nutritional benefits of whole grains," noted Sherry Harper, director of marketing for Flowers Foods, which markets the Nature's Own brand. "They are a healthy way to start the day. Dr. Kratina does an outstanding job explaining the nutrition science behind this."

"The BALANCING Act" on LIFETIME, hosted by Dr. Wendy Walsh, is a daily half-hour television series that empowers women seeking personal and professional growth while managing a career, family and home. It offers information about family, home, health, career, style & beauty, cuisine & beverage, finance, entertainment, travel and special features in a "news-you-can-use" style with branded storytelling dedicated to creating new opportunities and ideas for women. The series is produced by Five Star Entertainment, an Emmy Award-winning multi-media television and motion picture company headquartered in Boca Raton, Fla.

Introduced in 1977, Nature's Own is well known for quality and innovation in baked foods. Nature's Own introduced one of the first low-calorie breads on the market in the 1980s and one of the first sugar-free breads in 1999. In 2004, Nature's Own Wheat 'n Fiber hit store shelves, the first commercially produced bread with lower carbohydrates. Most recently, Nature's Own rolled out a complete line of all-natural, whole grain specialty premium breads. For more information on Nature's Own, visit www.naturesownbread.com.

Headquartered in Thomasville, Ga., Flowers Foods (NYSE: FLO) is one of the nation's leading producers and marketers of packaged bakery foods for retail and foodservice customers with annual sales of $2.04 billion. Flowers operates 36 bakeries that produce a wide range of bakery products marketed throughout the Southeast, Southwest, and mid-Atlantic regions via an extensive direct-store-delivery network and nationwide through other delivery systems. Among the company's top brands are Nature's Own, Cobblestone Mill, Sunbeam, Blue Bird, and Mrs. Freshley's. For more information, visit www.flowersfoods.com.

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