FAQ

Nature's Own is America ’s best-selling soft variety bread brand - and for good reason. Nature's Own is good tasting and good for you! Introduced in 1977, Nature’s Own offers a delicious selection of fresh breads and buns made from nature’s best ingredients.

Q   Where can I find Nature’s Own?
 
A   Nature’s Own is currently available to more than 50% of the U.S. population. Our territory stretches across the southern half of the U.S., from the Atlantic to Pacific, and as far north as the southern parts of PA, OH, IN, IL, and MO.

Nature’s Own continues to move into new markets every year. If we’re not in your area yet, we hope to be one day. Keep checking your supermarket bread aisle and ask your store manager about Nature’s Own.


Q   Nature’s Own is not sold in my area. Can I purchase products online or by mail?
 
A   Nature’s Own breads and buns are fresh and soft, which make them a bit too fragile to ship by outside carriers. The only way to purchase Nature’s Own is in supermarkets, convenience stores, and other retail outlets.


Q   What stores carry your products?
 
A   In our distribution area (click here to see our distribution map), Nature’s Own can be found in the bread aisle in most major supermarkets, mass merchandisers (like Walmart, Sam’s, Costco), convenience and dollar stores, and in other retail outlets where food items are sold.

If you are in our distribution area and can’t find Nature’s Own where you shop, please talk to your store manager.


Q   Has Nature’s Own always been free of artificial preservatives, colors, and flavors?
 
A   When Nature’s Own breads were introduced back in the 1970s, the decision was made to not use artificial preservatives, colors, and flavors.

Since then, we have remained true to that decision with only two exceptions—Nature’s Own English Muffins and Nature’s Own Sandwich Rounds. Our muffins and sandwich rounds do not contain artificial colors or flavors. However, due to the unique characteristics of these items, we must use an artificial preservative to maintain the best possible quality and freshness.


Q   How does Nature's Own stay fresh without preservatives?
 
A   Nature’s Own does use preservatives, but they are natural ones, such as vinegar and cultured wheat flour.


Q   Do you offer any gluten-free breads?
 
A   Not at this time.


Q   Do any of your products contain peanuts or tree nuts or are made on equipment that might come in contact with them?
 
A   Because of changes to recipes and bakeries, we recommend people who are concerned about allergens carefully read the ingredient list on the package for the most up-to-date information. Our product labeling complies with federal regulation.


Q   Does Nature’s Own contain animal fat?
 
A   No, but a few Nature’s Own items do contain butter from milk fat. You can find that information on the package ingredient list.


Q   Do you have any products for people who are vegetarian or vegan?
 
A   Some varieties of Nature’s Own breads contain ingredients derived from milk, honey, and fish (omega 3). If you follow a vegetarian or vegan diet, we recommend you check the ingredient list on the package.


Q   What is the source of the mono and diglycerides used in your products?
 
A   Mono and diglycerides (dough conditioners that improve the softness and texture of baked foods) are derived from plant sources.


Q   Do Nature’s Own breads offer specific health benefits?
 
A   Bread is delicious and can be enjoyed at any meal. Nature’s Own breads and buns meet requirements for no trans fat or cholesterol per serving. If you are looking for breads with specific health benefits, check out the following:

• Whole grain—Nature’s Own offers more than 10 whole grain breads and buns.
• High fiber—Nature’s Own Double Fiber Wheat soft variety bread, Double Fiber Wheat premium specialty bread, and Reduced Calorie breads
• Omega 3—Nature’s Own Double Fiber Wheat soft variety bread contains heart-healthy omega 3.
• Reduced calorie—Nature’s Own offers four types of 40-calorie soft variety breads.
• Sugar Free—Nature’s Own Sugar Free 100% Whole Grain Wheat bread


Q   What is Whitewheat bread?
 
A   Nature’s Own Whitewheat is the original healthy family white bread—since 1991!

Whitewheat has the soft texture and mild flavor of white bread, but the nutritional punch of whole wheat. It is enriched with iron and B vitamins (niacin, thiamin, riboflavin, and folic acid). It also is an excellent source of calcium and good source of fiber. Two slices provide 3 grams of dietary fiber and only 120 calories! Learn more here.


Q   What is the best way to store bread?
 
A   Bread is a fresh food, like a piece of fruit, and is meant to be enjoyed within a short period of time. To maintain the best flavor and texture, store your bread in a cool, dry place and be sure to keep the bag tightly sealed.


Q   Can bread be refrigerated or frozen? For how long?
 
A   Bread can be refrigerated, but the taste and texture will not be the same as bread left at room temperature. If you want to freeze your loaf, put it into a freezer bag first. We recommend freezing for 30 days; any longer than that and you may notice a change in the taste and texture.


Q   Are Nature’s Own products made in the U.S.?
 
A   Yes. Nature’s Own breads are baked by Flowers Foods bakeries located in the U.S.


Q   Do you offer any coupons?
 
A   To learn about any coupon giveaways or sweepstakes, sign up for Nature’s Own eRecipe Club.


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